Culture Level 3 (8-11 points)

Establishing a Strong Accessibility Culture

Your assessment indicates your organisation is at Level 3 in the Culture dimension of accessibility maturity. You are probably fighting fires and being reactive to complaints, risks and compliance mandates. You’ve started to established accessibility as a recognised value but still have opportunities for deeper integration.

Organisations at this level typically:

• Are getting widespread awareness of accessibility throughout the organisation
• Have active support from multiple leaders for accessibility initiatives
• Have explicitly included disability in DEI policies and practices
• Have begun integrating accessibility considerations into business strategies
• Have initiated recruiting and retention practices focused on disability inclusion

Key Opportunities

To further enhance your accessibility culture:

• Ensure disability has equal focus in diversity, equity, and inclusion activities
• Recognise digital accessibility in documents such as Code of Conduct, performance reviews and professional development planning
• Start celebrating disability awareness days
• Ensure that employee support for digital accessibility and disability inclusion is a performance issue and is monitored like any other behavioural issue
• Expand leadership involvement to include consistent executive sponsorship
• Enhance recruitment and retention programs for employees with disabilities

You’ve built a solid foundation for an accessible culture. Your next steps involve deeper integration and more consistent application of these values.