Communications Level 4 (12-15 points)

Advanced Accessible Communications

Your assessment indicates your organisation is at Level 4 in the Communications dimension of accessibility maturity. Inaccessible content is no longer permitted though it may occur from time to time. Systems which produce inaccessible comms have been identified and there is a roadmap for replacing them with accessible systems and platforms. This shows your communications consistently incorporate accessibility with high effectiveness.

Organisations at this level typically:

• Demonstrate accessibility excellence in almost all internal and external communications
• Maintain highly effective processes and tools for creating accessible content
• Have advanced feedback systems that ensure prompt responses and effective follow-up action
• Provide an exemplary accessibility statement with comprehensive information
• Include accessibility and inclusive language and representation in style guides and brand guidelines
• Use a complete library of accessible templates for all communications

Key Opportunities

To advance to the highest level of communications maturity:

• Regularly review processes and content for accessibility
• Include with people with disability in customer research about that informs communications and content practices
• Allocate specific budget for accessibility in your annual communications planning
• Maintain an exemplary accessibility statement that serves as a model for others
• Continuously improve templates based on user feedback and evolving accessibility standards and new communication channels
• Develop a library of inclusive imagery, where real people who represent their communities are used in photo shoots

Your organisation demonstrates strong accessibility in communications. The path forward involves refining these practices while driving innovation and excellence.