Culture Level 5 (16-20 points)

Leading with Accessibility Excellence

Congratulations! Your assessment indicates your organisation is at Level 5 in the Culture dimension of accessibility maturity. This represents the highest level of cultural integration of accessibility values.

Organisations at this level:

• Have made accessibility fundamental to organisational identity and values
• Have leadership at all levels consistently championing accessibility
• Fully integrate disability perspectives in all DEI work
• Use accessibility as a key driver for business strategy and innovation
• Have exemplary programs for attracting and retaining employees with disabilities

Sustaining Excellence

To maintain your leadership position:

• Use accessibility as a lens through which all major decisions are evaluated
• Continue to innovate in your cultural approaches to accessibility
• Share your successful practices with other organisations
• Ensure ongoing learning keeps pace with evolving accessibility needs
• Mentor the next generation of accessibility leaders
• Don’t let yourselves become complacent – keep working on it

Your organisation demonstrates exceptional cultural maturity in accessibility. By sharing this expertise, you can help raise standards for the entire digital community.

Culture Level 4 (12-15 points)

Advanced Accessibility Culture

Your assessment indicates your organisation is at Level 4 in the Culture dimension of accessibility maturity. Accessibility efforts are focused, measured, and integrated into day-to-day activities. This shows accessibility is well established in your organisational values and practices.

Organisations at this level typically:

• Have established and formally recognised accessibility as an organisational value
• Have consistent executive-level leadership for accessibility initiatives
• Have thoroughly integrated disability into all DEI policies and activities
• Have incorporated accessibility into business strategies
• Have effective programs for recruiting and retaining employees with disabilities
• Regularly communicate the value of accessibility both internally and externally

Key Opportunities

To advance to the highest level of cultural maturity:

• Celebrate disability awareness days and include people with disability in your activities
• Ensure that employee support for digital accessibility and disability inclusion is a performance issue and is monitored like any other behavioural issue
• Get digital accessibility included into all corporate plans, including DEI action plans
• Ensure leadership consistently models and champions accessibility
• Position accessibility more prominently as a market differentiator
• Optimise programs for recruiting and retaining employees with disabilities

Your organisation demonstrates a strong culture of accessibility. The path forward involves refining and deepening this already robust foundation.

Culture Level 3 (8-11 points)

Establishing a Strong Accessibility Culture

Your assessment indicates your organisation is at Level 3 in the Culture dimension of accessibility maturity. You are probably fighting fires and being reactive to complaints, risks and compliance mandates. You’ve started to established accessibility as a recognised value but still have opportunities for deeper integration.

Organisations at this level typically:

• Are getting widespread awareness of accessibility throughout the organisation
• Have active support from multiple leaders for accessibility initiatives
• Have explicitly included disability in DEI policies and practices
• Have begun integrating accessibility considerations into business strategies
• Have initiated recruiting and retention practices focused on disability inclusion

Key Opportunities

To further enhance your accessibility culture:

• Ensure disability has equal focus in diversity, equity, and inclusion activities
• Recognise digital accessibility in documents such as Code of Conduct, performance reviews and professional development planning
• Start celebrating disability awareness days
• Ensure that employee support for digital accessibility and disability inclusion is a performance issue and is monitored like any other behavioural issue
• Expand leadership involvement to include consistent executive sponsorship
• Enhance recruitment and retention programs for employees with disabilities

You’ve built a solid foundation for an accessible culture. Your next steps involve deeper integration and more consistent application of these values.

Culture Level 2 (4-7 points)

Developing Your Accessibility Culture

Your assessment indicates your organisation is at Level 2 in the Culture dimension of accessibility maturity. There is some awareness, however any activities are probably uncontrolled or driven by a few passionate people that have little to no support. This shows you’ve begun incorporating accessibility into your organisational values but still have significant room for growth.

Organisations at this level typically:

• Have emerging awareness of accessibility across some parts of the organisation
• Have begun to recognise accessibility as a value, though not consistently
• Have some leadership involvement, though possibly limited to specific champions
• Have started including disability in diversity conversations

Key Opportunities

To develop a more mature accessibility culture:

• Work on getting Executive leadership and a supported statement of commitment
• Look to include disability as part of any DE&I policies and activities
• Start promoting digital accessibility as a core value across the organisation
• Recognise digital accessibility in documents such as Code of Conduct, performance reviews and professional development planning
• Expand awareness efforts to reach all parts of the organisation
• Begin explicitly including accessibility in some business strategies

You’ve laid the groundwork for an inclusive culture. Now you can focus on broadening and deepening these initial efforts.

Culture Level 1 (0-3 points)

Beginning Your Culture Journey

Your assessment indicates your organisation is at Level 1 in the Culture dimension of accessibility maturity. This suggests that accessibility is not yet integrated into your organisational values and culture. While you might think nothing is happening, there may be some awareness or discussions.

Organisations at this level typically:

• Have limited awareness of disability inclusion throughout the organisation
• Lack formal recognition of accessibility as an organisational value
• Have no leadership involvement in accessibility initiatives
• Do not yet include disability in diversity and inclusion efforts
• Have not incorporated accessibility into business strategies

Key Opportunities

To develop a more mature accessibility culture:

• Encourage or start any accessibility discussions wherever you might be and look for any actions associated with equitable experiences.
• Start promoting digital accessibility as a core value across the organisation

• Engage leadership in learning about accessibility benefits
• Take initial steps to include disability in DEI conversations
• Start discussions about accessibility as a potential business differentiator

Building an inclusive culture starts with awareness. Your assessment shows you’re ready to begin this important cultural shift.